Branding, User Research, UX/UI,
workshop facilitation, implementation
Can branding improve the way we work?
Can a simple idea revolutionise the fashion industry?
A new identity for PR firm Milltown Partners, created with the user in mind and optimised for the digital world.
Milltown Partners is a leading PR firm.
They came to us with a problem that seemed simple at first glance: they had a logo, but not a brand.
All the products (presentations, documents, charts…) they generated for their clients were all different from one another. This created two issues:
1. The premium quality of their work did not translate into the appearance of the material they produced for their clients and prospect clients.
2. The task of creating new documents was more time-consuming than necessary.
We created a new flexible identity for Milltown Partners that can be more or less discrete depending on the context and is optimised for the digital world. It includes a new process and a comprehensive set of assets that allow the team to create better documents faster. We designed and built the identity and the tools listening to MP’s employees to address their everyday frustrations and to highlight the core values of the company.
Milltown PartnersBranding, User Research, UX/UI, Workshop Facilitation
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