A-magazine
Vicine Lab
Concept, Branding,
Editorial design,
Art direction,
Promotional strategy
and implementation
A-magazine
Concept, Branding, Editorial design, Art direction, Promotional strategy and implementation
Challenging editorial conventions
Challenging editorial conventions
Challenging editorial conventions
Challenging editorial conventions
Credits
Team: Camille Tenneson, Kirsty Kelly, Cassy Bhairo, Cassie Hall
Type partner:
Swiss Typefaces
Photographer:
Gavin Withey
Retoucher:
Bradley Saunders
Supported by:
Naked Comms
Credits
Type partner: Swiss Typefaces
Photographer: Gavin Withey
Retoucher: Bradley Saunders
Supported by: Naked Comms
A- (which stands for A-typical) is a magazine that was born to challenge editorial conventions creating a truly unique reading experience. We identified the need of creating a product that wouldn’t give easy answers to the reader, but would push her/him to ask questions, stimulating critical thinking.
Context
A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.
A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.
A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.
Art direction
and content curation
We directed and created all the images for the magazine, which were shot by Gavin Withey in London. We also defined the content for all the articles in collaboration with Camille Tenneson, and commissioned the articles and experimental pieces to some of the best journalists, artists, and musicians around.
The launch and recognition
The magazine was launched with an exclusive event at independent printers Ditto Press in East London. There were 150 participants including journalists from The Guardian, Wired and Mousse Magazine.
Press: Monocle Radio, Shots Magazine, CoverJunkie, People of Print, Stack Magazines, Hoxton Radio, Behance and many others spoke about the magazine. Awards: Best Covers of the year – CoverJunkie | Fedrigoni Top Awards – Shortlisted.
The magazine was launched with an exclusive event at independent printers Ditto Press in East London. There were 150 participants including journalists from The Guardian, Wired and Mousse Magazine.
Press: Monocle Radio, Shots Magazine, CoverJunkie, People of Print, Stack Magazines, Hoxton Radio, Behance and many others spoke about the magazine. Awards: Best Covers of the year – CoverJunkie | Fedrigoni Top Awards – Shortlisted.
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