A-magazine
Vicine Lab
Concept, Branding,
Editorial design,
Art direction,
Promotional strategy
and implementation
 

A-magazine
Concept, Branding, Editorial design, Art direction, Promotional strategy and implementation

Challenging editorial conventions

Challenging editorial conventions

Challenging editorial conventions

Challenging editorial conventions

Credits
Team: Camille Tenneson, Kirsty Kelly, Cassy Bhairo, Cassie Hall
Type partner:
Swiss Typefaces​
Photographer:
Gavin Withey
Retoucher:
Bradley Saunders
Supported by:
Naked Comms

Credits
Type partner: Swiss Typefaces​
Photographer: Gavin Withey
Retoucher: Bradley Saunders
Supported by: Naked Comms

A- (which stands for A-typical) is a magazine that was born to challenge editorial conventions creating a truly unique reading experience. We identified the need of creating a product that wouldn’t give easy answers to the reader, but would push her/him to ask questions, stimulating critical thinking.
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Context

A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.

A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.

A-magazine is about the 5 senses. For each of the senses we created a unique and surprising article working with internationally acclaimed journalists, artists and musicians.

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Art direction
and content curation

We directed and created all the images for the magazine, which were shot by Gavin Withey in London. We also defined the content for all the articles in collaboration with Camille Tenneson, and commissioned the articles and experimental pieces to some of the best journalists, artists, and musicians around.

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The launch and recognition

The magazine was launched with an exclusive event at independent printers Ditto Press in East London. There were 150 participants including journalists from The Guardian, Wired and Mousse Magazine.

Press: Monocle Radio, Shots Magazine, CoverJunkie, People of Print, Stack Magazines, Hoxton Radio, Behance and many others spoke about the magazine. Awards: Best Covers of the year – CoverJunkie  |  Fedrigoni Top Awards – Shortlisted.

The magazine was launched with an exclusive event at independent printers Ditto Press in East London. There were 150 participants including journalists from The Guardian, Wired and Mousse Magazine.

Press: Monocle Radio, Shots Magazine, CoverJunkie, People of Print, Stack Magazines, Hoxton Radio, Behance and many others spoke about the magazine. Awards: Best Covers of the year – CoverJunkie  |  Fedrigoni Top Awards – Shortlisted.

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GET IN TOUCH
Whether it’s an informal chat or a business call, our projects always begin with a conversation. How can we help?
hello@vicinedesign.com
GET IN TOUCH
Whether it’s an informal chat or a proper business call, our projects always begin with a conversation.
How can we help?
hello@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
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©Vicine2020

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©Vicine2020