BCGDV
Brand expansion
UX/UI design
Illustrations & animations
Dev handoff
User testing

BCG Digital Ventures needed a partner to design their new client-facing global website. After helping them develop and expand their refreshed brand identity, and creating a robust set of guidelines to be used across geographies, Vicine was awarded the redesign of their website in the summer of 2021. BCG Digital Ventures is now part of BCG X, the tech-build and design unit of BCG. BCG X launched in December 2022 and we continue to collaborate with them.

“I’ve worked with other design firms where the pitch was promising but the reality of working with them was underwhelming. That is not the case with Vicine. They are enthusiastic and thoughtful collaborators, and their design execution is impressive. They truly captured the BCG Digital Ventures brand and inspired its evolution.”

Michelle Haworth
Senior Director, Brand & Creative Strategy - BCG

Concepting
User journeys
Sitemap
UX wireframes 

We worked closely with the Digital Ventures content team to help define the site structure and overall UX by analyzing the various target audiences, their user stories, and user journeys. By the end of the process, we had put together a full sitemap (both for the MVP and Alpha release) and a Figma prototype of UX wireframes - to test out the experience and help the content team finalise the copy.

Design 
UI responsive mockup
UI styleguide
Animated illustrations

We worked closely with the Digital Ventures content team to help define the site structure and overall UX by analyzing the various target audiences, their user stories, and user journeys. Then, we went through several sprints and leadership reviews to develop those wireframes into the MVP version of the website.

To power the UI of the website, we created custom animated illustrations and icons, and we made the experience more memorable with delightful micro-interactions and transitions. After the MVP release, we ran a few weeks of user testing and worked closely with the Digital Ventures team to define the scope for the Alpha release. We then iterated on the website and launched its current release in the summer of 2022.