Føreïgñer
Vicine Lab
Branding, Editorial
design, Art direction, Photography, Content, Promotional strategy
and implementation
Rebranding foreigners
Rebranding foreigners
Rebranding foreigners
Føreïgñer was born to rebrand foreigners as positive and aspirational figures. Føreïgñer was an online magazine with interviews to inspirational foreigners from all over the world and an online shop with t-shirts and totes promoting diversity and inclusion. Føreïgñer was born to change society’s perception of foreigners in a non political way. This is the reason why its branding is all black and white and minimalistic.
Art direction
and photography
We holistically curated the photographic campaign for the launch of the initiative, from art direction to make up, from photographs to photo retouching. For stylistic consistency, we also photographed all the people interviewed on the online magazine.
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