Shapesmiths
Branding, UX/UI,
Environmental

Stronger together

Stronger together

Stronger together

Credits
Interior design by
Dan McNaulty

Credits
Interior design by Dan McNaulty

Shapesmiths – Clapham Junction, London – is the largest CrossFit gym in Europe. When we met its founders, Shapesmiths was still a dream, an ambitious project that existed only on paper.
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Context

While the founders overcame problems big and small to eventually establish themselves as one of the best-regarded CrossFit centers in Europe, we partnered with them to help their brand grow, every step of the way. First, we designed a powerful and honest brand identity, complemented by all digital and physical communication. 

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From Branding to
Environmental design

In 2018, the overwhelming success of Shapesmiths convinced its owners to double the gym’s size, and we were asked to help give it a new face.  Excited about the opportunity, we partnered with interior designer Dan McNulty to rethink the space completely, and we designed the monumental 9x3m murals that have become a unique feature of the new space.

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LOGO 1
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The website

Then we worked on the design of the website, defining its usability by interviewing 36 potential users. This allowed us to craft a responsive website where the information is extremely easy to find, so that members don't have to struggle to book classes or locate the gym on their first visit.

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GET IN TOUCH
Whether it’s an informal chat or a business call, our projects always begin with a conversation. How can we help?
hello@vicinedesign.com
GET IN TOUCH
Whether it’s an informal chat or a proper business call, our projects always begin with a conversation.
How can we help?
hello@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
FOLLOW US
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©Vicine2020

FOLLOW US
Instagram
LinkedIn

©Vicine2020