The project began with a thorough analysis and UX strategy, involving a workshop with our client to delve into their brand personality, target audiences, and website goals. As part of our research, we conducted a comprehensive peer analysis that allowed us to gain valuable insights into the market landscape and identify key areas of opportunity.
By understanding the target audience and their needs, we were able to write user stories and design user journeys. The competitor analysis and combination of all the information gathered allowed us to draft the website sitemap. We then moved on to create UX wireframes, defining the information architecture and adding a first draft of the copy.
Once the website structure was defined, we curated visual elements, interactions, and micro-interactions to craft a visually appealing and intuitive UI that enhances the branding. Smooth transitions, subtle animations, and seamless interactions eliminate friction points for effortless navigation.
To ensure a seamless user experience, the site was built using a headless approach with WordPress and Node.js, in close collaboration with our development partner Piramid. We meticulously crafted and tested every transition and layout, leaving no room for compromise.
We also created a custom set of icons inspired by the main features and shapes of the logo that we then animated.
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