Verlinvest
Content strategy
IA&UX design
UI design
Development
Illustrations
Animations
The consumer revolution
In late 2022, the international consumer-focused investment company, Verlinvest, awarded us the redesign of their website. With this opportunity, we took their branding to the next level, elevating it through vibrant colors, bold imagery that aligns with their investment strategy, and incorporating the sleek lines of their logo as a stunning background pattern.
Reimagining the future of work in exploration
Reimagining the future of work in exploration
IA&UX
Website requirements
User journeys & sitemap
UX wireframes
The project began with a thorough analysis and UX strategy, involving a workshop with our client to delve into their brand personality, target audiences, and website goals. As part of our research, we conducted a comprehensive peer analysis that allowed us to gain valuable insights into the market landscape and identify key areas of opportunity.
By understanding the target audience and their needs, we were able to write user stories and design user journeys. The competitor analysis and combination of all the information gathered allowed us to draft the website sitemap. We then moved on to create UX wireframes, defining the information architecture and adding a first draft of the copy.
Website Design
UI & micro-interactions
Once the website structure was defined, we curated visual elements, interactions, and micro-interactions to craft a visually appealing and intuitive UI that enhances the branding. Smooth transitions, subtle animations, and seamless interactions eliminate friction points for effortless navigation.
To ensure a seamless user experience, the site was built using a headless approach with WordPress and Node.js, in close collaboration with our development partner Piramid. We meticulously crafted and tested every transition and layout, leaving no room for compromise.
verlinvest.com
We also created a custom set of icons inspired by the main features and shapes of the logo that we then animated.
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