Project commissioned and in partnership with BCG Digital Ventures
Vicine was tasked to help with the strategic branding of this exciting product, and we worked with the design team at BCG DV to ensure that the identity was translated through to the brand's digital expressions as well.
When we worked on the branding, we started by looking at topographic maps and compasses, which explorers use to find their path. We used the magnetic field in the compass and its invisible force of attraction to represent the new, invisible thread connecting all professionals involved in the brand's network. Because now any explorer, no matter how geographically isolated, can have a huge impact on the industry by working remotely.
We also created an algorithm, allowing us to create custom-made fields of influence by dragging the central dot in different positions.
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