Xeek
Branding
Crowdsourcing solutions
Bringing data science into exploration
Crowdsourcing solutions
Credits
Project commissioned and in partnership with BCG Digital Ventures
Credits
Project commissioned and in partnership with BCG Digital Ventures
Xeek creates challenges that unite the data and geoscience communities around the shared goal of crowdsourcing innovative solutions that solve the biggest challenges in exploration.
Xeek challenges unite the data and geoscience communities around the shared goal of crowdsourcing innovative solutions that solve the biggest challenges in exploration.
Context
Vicine was tasked to help with the strategic branding of this exciting product, and we worked with the design team at BCG DV to ensure that the identity was translated through to the brand's digital expressions as well.
Branding
We created a brand that simultaneously appeals to data scientists and reflects their process. Data science is such a unique and fascinating field, all about finding unexpected ways to connect data in order to identify patterns that no one could see before. In essence, it's about "connecting the dots" in innovative ways. With this concept in mind, we created a three-dimensional modular grid to be used as a canvas for our brand. The logo is built on this grid, as is the custom-made alphabet used in all promotional communications.
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