Xeek
Branding

Crowdsourcing solutions 

Bringing data science into exploration

Crowdsourcing solutions

Credits
Project commissioned and in partnership with BCG Digital Ventures

Credits
Project commissioned and in partnership with BCG Digital Ventures

Xeek creates challenges that unite the data and geoscience communities around the shared goal of crowdsourcing innovative solutions that solve the biggest challenges in exploration.
Xeek challenges unite the data and geoscience communities around the shared goal of crowdsourcing innovative solutions that solve the biggest challenges in exploration.
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Context

Vicine was tasked to help with the strategic branding of this exciting product, and we worked with the design team at BCG DV to ensure that the identity was translated through to the brand's digital expressions as well. 

Xeek_business_cards-
xeek_logo_mockup
Artboard 17 copy 14@2x-100
Branding

We created a brand that simultaneously appeals to data scientists and reflects their process. Data science is such a unique and fascinating field, all about finding unexpected ways to connect data in order to identify patterns that no one could see before. In essence, it's about "connecting the dots" in innovative ways. With this concept in mind, we created a three-dimensional modular grid to be used as a canvas for our brand. The logo is built on this grid, as is the custom-made alphabet used in all promotional communications.

flags
xeek_isometric_logo_sequence1
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xeek-t-shirt
xeek_isometric_logo_sequence2
b5ff6b105129989.5f728af15fb38
Asset 1@4x-100
fed199105129989.5f73b31e14a22
ALPHABET_FLAT
e65b82105129989.5f73b31ee0227
Bus-Stop-Billboard-MockUp-4
Bus-Stop-Billboard-MockUp-3
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GET IN TOUCH
Whether it’s an informal chat or a business call, our projects always begin with a conversation. How can we help?
hello@vicinedesign.com
GET IN TOUCH
Whether it’s an informal chat or a proper business call, our projects always begin with a conversation.
How can we help?
hello@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com

WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
WORK WITH US
We surround ourselves with talented collaborators that help us on a project basis.
Would you like to join our network?
talent@vicinedesign.com
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©Vicine2020

FOLLOW US
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©Vicine2020