We're a senior team of deep thinkers and deep doers with backgrounds at agencies like Landor, and experience designing for Samsung, BCG, Arduino, and others.
We work remotely across the US, Europe, and the UK.
We're diverse in how we think and direct in how we work together. We build on each other's ideas, and care most about producing work we're proud of.
We're a senior team of deep thinkers and deep doers with backgrounds at agencies like Landor, and experience designing for Samsung, BCG, Arduino, and others.
We work remotely across the US, Europe, and the UK.
We're diverse in how we think and direct in how we work together. We build on each other's ideas, and care most about producing work we're proud of.
What Makes Vicine Different:
What Makes Vicine Different:
ROOTED IN STRATEGY
We enter early to ask what the real problem is, then design every decision against it.
Brand and product flow from the same thinking, which is why they reinforce each other across the work.
ROOTED IN STRATEGY
We enter early to ask what the real problem is, then design every decision against it.
Brand and product flow from the same thinking, which is why they reinforce each other across the work.
ROOTED IN STRATEGY
We enter early to ask what the real problem is, then design every decision against it.
Brand and product flow from the same thinking, which is why they reinforce each other across the work.
BRAND AND PRODUCT, IN THE SAME ROOM
Most studios do one well and the other adequately. We do both at the same exceptional level, with designers from both disciplines working together from day one. The result is identity that holds up in the interface, and product that carries the brand into every interaction.
BRAND AND PRODUCT, IN THE SAME ROOM
Most studios do one well and the other adequately. We do both at the same exceptional level, with designers from both disciplines working together from day one. The result is identity that holds up in the interface, and product that carries the brand into every interaction.
BRAND AND PRODUCT, IN THE SAME ROOM
Most studios do one well and the other adequately. We do both at the same exceptional level, with designers from both disciplines working together from day one. The result is identity that holds up in the interface, and product that carries the brand into every interaction.
THE FOUNDERS ARE IN EVERY PROJECT
Fran and Marti lead each engagement directly, from the first conversation through the final handover. When you call, you reach the people deciding what gets made and holding the standards of delivery.
THE FOUNDERS ARE IN EVERY PROJECT
Fran and Marti lead each engagement directly, from the first conversation through the final handover. When you call, you reach the people deciding what gets made and holding the standards of delivery.
THE FOUNDERS ARE IN EVERY PROJECT
Fran and Marti lead each engagement directly, from the first conversation through the final handover. When you call, you reach the people deciding what gets made and holding the standards of delivery.
SENIOR BY DESIGN
We stay small and senior on purpose. Around 15 senior designers, every one of them directly involved in the work.
We take fewer projects, but the people you meet in the kickoff are the same people shipping the work.
SENIOR BY DESIGN
We stay small and senior on purpose. Around 15 senior designers, every one of them directly involved in the work. The trade is real: we take fewer projects, but the people you meet in the kickoff are the same people shipping the work.
SENIOR BY DESIGN
We stay small and senior on purpose. Around 15 senior designers, every one of them directly involved in the work. The trade is real: we take fewer projects, but the people you meet in the kickoff are the same people shipping the work.
OUR TEAM
Ixabu
Senior Product Designer
10+ years across global brands, including six leading experimental projects at Samsung.
Sophia
Project Manager
Five years managing creative projects from the US East Coast. Keeps the projects organized so the team can stay in the work.
Yael
Senior product and UX designer
15 years designing and shipping digital products, mostly in healthcare and social impact.
Paulina
Senior Product and UX Designer
10+ years shaping digital products from zero to launch and beyond. Past clients include EA, Supercell, and Roche.
Carlotta
Senior Brand Designer
Six years building identities through socio-cultural research. Her brand work is grounded in cultural context, with a focus on long-lasting systems that drive business growth.
Elena
Brand Designer
Nine years working with Ferrari, Lamborghini, and Mercedes-Benz on international projects, including events across EMEA.
Fran
Co-Founder,
Head of Strategy & Branding
Fran has 15 years of experience in branding. Before founding Vicine, she worked at Landor London, where she did strategy and identity work for brands like Barclays, Bayer, Kelloggs, and many others.
Ianna
Senior Brand and UI Designer
Eight years building cohesive identities and digital experiences. Brings strategic thinking and visual precision to the same project.
Jessica
Senior Product Designer
10+ years designing digital products end to end, with a focus on clear interactions and tight cross-team collaboration, including with Roche and Samsung.
Saffan
Product and UX Designer
Specializes in AI and B2B SaaS, with experience across liquidation platforms and marketplaces. Graduate of the RCA + Imperial College Innovation Design Engineering program.
Marti
Co-founder,
Head of Innovation and Digital
Marti's background is in product design and design engineering, with 10+ years in human-centered design. She's worked with BCG, Roche, Wikipedia, and Arduino, alongside early-stage startups building from zero.
Ixabu
Senior Product Designer
10+ years across global brands, including six leading experimental projects at Samsung.
Sophia
Project Manager
Five years managing creative projects from the US East Coast. Keeps the projects organized so the team can stay in the work.
Yael
Senior product and UX designer
15 years designing and shipping digital products, mostly in healthcare and social impact.
Paulina
Senior Product and UX Designer
10+ years shaping digital products from zero to launch and beyond. Past clients include EA, Supercell, and Roche.
Carlotta
Senior Brand Designer
Six years building identities through socio-cultural research. Her brand work is grounded in cultural context, with a focus on long-lasting systems that drive business growth.
Elena
Brand Designer
Nine years working with Ferrari, Lamborghini, and Mercedes-Benz on international projects, including events across EMEA.
Fran
Co-Founder,
Head of Strategy & Branding
Fran has 15 years of experience in branding. Before founding Vicine, she worked at Landor London, where she did strategy and identity work for brands like Barclays, Bayer, Kelloggs, and many others.
Ianna
Senior Brand and UI Designer
Eight years building cohesive identities and digital experiences. Brings strategic thinking and visual precision to the same project.
Jessica
Senior Product Designer
10+ years designing digital products end to end, with a focus on clear interactions and tight cross-team collaboration, including with Roche and Samsung.
Saffan
Product and UX Designer
Specializes in AI and B2B SaaS, with experience across liquidation platforms and marketplaces. Graduate of the RCA + Imperial College Innovation Design Engineering program.
Marti
Co-founder,
Head of Innovation and Digital
Marti's background is in product design and design engineering, with 10+ years in human-centered design. She's worked with BCG, Roche, Wikipedia, and Arduino, alongside early-stage startups building from zero.
Ixabu
Senior Product Designer
10+ years across global brands, including six leading experimental projects at Samsung.
Sophia
Project Manager
Five years managing creative projects from the US East Coast. Keeps the projects organized so the team can stay in the work.
Yael
Senior product and UX designer
15 years designing and shipping digital products, mostly in healthcare and social impact.
Paulina
Senior Product and UX Designer
10+ years shaping digital products from zero to launch and beyond. Past clients include EA, Supercell, and Roche.
Carlotta
Senior Brand Designer
Six years building identities through socio-cultural research. Her brand work is grounded in cultural context, with a focus on long-lasting systems that drive business growth.
Elena
Brand Designer
Nine years working with Ferrari, Lamborghini, and Mercedes-Benz on international projects, including events across EMEA.
Fran
Co-Founder,
Head of Strategy & Branding
Fran has 15 years of experience in branding. Before founding Vicine, she worked at Landor London, where she did strategy and identity work for brands like Barclays, Bayer, Kelloggs, and many others.
Ianna
Senior Brand and UI Designer
Eight years building cohesive identities and digital experiences. Brings strategic thinking and visual precision to the same project.
Jessica
Senior Product Designer
10+ years designing digital products end to end, with a focus on clear interactions and tight cross-team collaboration, including with Roche and Samsung.
SELECT CLIENTS
Samsung Research
America
Technology
Partners since:
2021 – Ongoing
Projects:
Product design across digital platforms, branding for medical products, and content strategy
“Vicine felt like an extension of our team from the first conversation. They asked the right questions, listened carefully, and pushed us to articulate things we hadn't yet put into words. The result is a brand we are proud of.”
Ken Honeycutt
Samsung Director of Healthcare, Commercialization
Boston
Consulting
Group
Consulting
Optimal
Finance
Ahead
Healthcare
Samsung Research
America
Technology
Partners since:
2021 – Ongoing
Projects:
Product design across digital platforms, branding for medical products, and content strategy
“Strategic, generous, and genuinely fun to work with”
Ken Honeycutt
Leader at samsung research america
Boston
Consulting
Group
Consulting
Optimal
Finance
Ahead
Healthcare
Samsung Research
America
Technology
Boston
Consulting
Group
Consulting
Optimal
Finance
Ahead
Healthcare
HOW WE WORK
We see every engagement as a partnership, and we adapt our three-step process – Frame, Shape, Build – to fit it. The structure flexes around the project, but the underlying depth and rigor carry through every project.
1
Frame
We ask the uncomfortable questions early so we don't design the wrong thing beautifully.
Explore
Discovery and scoping
Stakeholder interviews
Kickoff workshops
Scope and success criteria
Project plan refinement
Audit and review
Brand audit
UX audit
Content audit
Design system review
Product evaluation
Analytics review
Landscape scan
Competitive scan
Market overview
Visual benchmarking
Category mapping
2
Shape
3
Build
OUR VALUES
01
Humanity
We value being real, kind, and respectful. We work with people, not roles or titles, and we care about how we treat each other.
02
Trust
03
Craft
04
Longevity
05
Responsibility
01
Depth
We work in complex domains: healthcare, social impact, education, specialist B2B. We bring a willingness to learn the system before we design for it, and to keep learning as it evolves.
02
Craft
03
Partnership
04
Care
05
Longevity
Where strategy, product, and brand come together
HOW WE WORK
We see every engagement as a partnership, and we adapt our three-step process – Frame, Shape, Build – to fit it. The structure flexes around the project, but the underlying depth and rigor carry through every project.
Our work spans three categories: strategy, branding, and product and digital. Most projects involve at least two. The best ones involve all three.
We see every engagement as a partnership, and we adapt our three-step process – Frame, Shape, Build – to fit it. The structure flexes around the project, but the underlying depth and rigor carry through every project.
We see every engagement as a partnership, and we adapt our three-step process – Frame, Shape, Build – to fit it. The structure flexes around the project, but the underlying depth and rigor carry through every project.
1
Frame
2
Shape
We don't follow a fixed recipe. We tailor the process around you, and design it as carefully as the solution.
Explore
Research
User interviews
Surveys
Desk research
Competitive analysis
Benchmarking
Data analysis
Visual research
Insight mapping
Strategy
Concepting
Validating
3
Build
We ask the uncomfortable questions early so we don't design the wrong thing beautifully.
Explore
1
Frame
Discovery and scoping
Stakeholder interviews
Kickoff workshops
Scope and success criteria
Project plan refinement
Audit and review
Landscape scan
2
Shape
3
Build
Webby Honoree
MAUHAN – 2026
Awwwards Honorable Mention
OPTIMAL – 2023
PRESS
Our Time zones
New York
New York
New York
EDT
EDT
London
London
London
BST
BST
Lisbon
Lisbon
Lisbon
WET
WET
Rome
Rome
Rome
CET
CET
Paris
Paris
Paris
CET
CET
Barcellona
Barcellona
Barcellona
CET
CET
The company
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Let’s talk
Ready to build something remarkable? We partner with ambitious teams who are serious about growth.
Contact Us
© 2026 Vicine
The company
Hungry for more insights?
Subscribe to our to stay up to date with industry standards.
Let’s talk
Ready to build something remarkable? We partner with ambitious teams who are serious about growth.
Contact Us
© 2026 Vicine
THE COMPANY
Hungry for more insights?
Subscribe to our to stay up to date with industry standards.
Let’s talk
Ready to build something remarkable? We partner with ambitious teams who are serious about growth.
Contact Us
© 2026 Vicine