We crafted a new logo and documented its lockup, clear-space, positioning rules, and the full set of approved colour treatments across primary and secondary palettes. We set Acid Grotesk as the primary typeface for its tall x-height and broad weight range, with Schibsted Grotesk and Verdana defined as Google and system fallbacks so the brand stays consistent in environments where the primary licence cannot load.

The colour system runs on three primary cosmic blues anchored by a deep navy named Cosmic, four secondary accents (Indigo, Lime, Rose, Ignite) for flexibility without losing coherence, a Plum secondary background for institutional or editorial layouts, and two gradients (Sunset and Radiant) for moments that need depth. We defined a two-mode iconography system with a monochromatic small-scale version for inline use next to text, and a two-colour graphic-scale version (Indigo with Ignite on light backgrounds, Bright Snow with Lime on dark) for slides and feature highlights, drawing on the Google Material Library as a base and adding ten custom alternates for cases where the standard library fell short.

The graphic system extends the logomark itself into a primary visual element. An oversized gradient-stroke version of the four-arrow shape (with construction documented down to the Illustrator-level steps) becomes the brand's signature background treatment, and an outlined repeating pattern provides a quieter alternative for stationery and digital backgrounds. Photography direction was set toward abstract sculptural imagery (folded textures, fluid forms, light interplay), with a clear rule that photos sit inside the expanded logomark shape rather than being cropped to it. All of this was documented in a lean brand guidelines book organised so a new hire who has never seen the brand can produce a correct asset on day one.