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THE COMPANY
About
Our Team
Join Us
Our Insights
INDUSTRIES
Politics
Healthcare
Entertainment
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SERVICES
Media
Data
Technology
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© 2026 Vicine
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BOSTON CONSULTING GROUP / CAREERS WEBSITE
BOSTON CONSULTING GROUP / CAREERS WEBSITE
Designing for consistency
and longevity
Designing for consistency
and longevity
Industry
INDUSTRY
Consulting
Consulting
Stage
STAGE
Enterprise
Enterprise
Services
SERVICES
UX/UI design, Brand Refresh, CMS Implementation
UX/UI design, Brand Refresh, CMS Implementation
objectives
OBJECTIVES
The BCG Careers site had evolved organically, with frequent updates from a distributed group of contributors. Over time, this created inconsistencies and duplicated content, and the site began to feel misaligned with BCG.com, which had recently been redesigned. The project became an opportunity to bring the two platforms back into alignment—strengthening brand consistency, reinforcing BCG’s identity, and improving the experience for both candidates and CMS contributors.
The BCG Careers site had evolved organically, with frequent updates from a distributed group of contributors. Over time, this created inconsistencies and duplicated content, and the site began to feel misaligned with BCG.com, which had recently been redesigned. The project became an opportunity to bring the two platforms back into alignment—strengthening brand consistency, reinforcing BCG’s identity, and improving the experience for both candidates and CMS contributors.
Summary of outcome
SUMMARY OF OUTCOME
Alongside a visual refresh—described by users as modern, elegant, and easy to read—we introduced a set of strategies to streamline the user experience and simplify ongoing content management. The result is a Careers site that’s faster to update, easier to maintain, and designed to stay consistent and scalable over the long term.
Alongside a visual refresh—described by users as modern, elegant, and easy to read—we introduced a set of strategies to streamline the user experience and simplify ongoing content management. The result is a Careers site that’s faster to update, easier to maintain, and designed to stay consistent and scalable over the long term.
Impact
IMPACT
Reduced implementation time
Reduced implementation time
Enabled improved internal processes
Enabled improved internal processes
Push the limits of the CMS and set a new standard of quality
Push the limits of the CMS and set a new standard of quality
Improved career brand perception
Improved career brand perception
IMPROVING DESIGN CONSISTENCY ACROSS THE WEBSITE
IMPROVING DESIGN CONSISTENCY ACROSS THE WEBSITE
As the Careers site evolved, visual inconsistencies accumulated and the experience drifted away from the refreshed look and feel of BCG.com. The result was a fragmented expression of the brand across platforms. Our challenge wasn’t just to fix these issues at launch, but to design a system that would empower the client team to maintain consistency over time—supporting future growth while keeping the experience aligned with BCG’s global brand standards.
As the Careers site evolved, visual inconsistencies accumulated and the experience drifted away from the refreshed look and feel of BCG.com. The result was a fragmented expression of the brand across platforms. Our challenge wasn’t just to fix these issues at launch, but to design a system that would empower the client team to maintain consistency over time—supporting future growth while keeping the experience aligned with BCG’s global brand standards.
OUR PROCESS
OUR PROCESS
Thorough assessment of CMS capabilities
Thorough assessment of CMS capabilities
Draw up inventory of widgets and identify inconsistencies
Draw up inventory of widgets and identify inconsistencies
Understand contributors’ workflows
Understand contributors’ workflows
Standardize widgets, establish naming convention and rules of use
Standardize widgets, establish naming convention and rules of use
Create implementation handbook
Create implementation handbook
Create ready-to-use widgets in CMS
Create ready-to-use widgets in CMS
Implement new CMS theme and global elements
Implement new CMS theme and global elements
OUR TOOLS
OUR TOOLS
USER INTERVIEWS
USER INTERVIEWS
UX AUDIT
UX AUDIT
UX STRATEGY
UX STRATEGY
DESIGN SYSTEMS
DESIGN SYSTEMS
CMS IMPLEMENTATION
CMS IMPLEMENTATION
QA AND SUPPORT
QA AND SUPPORT
Improve User Experience
IMPROVE USER EXPERIENCE
Align careers website with BCG global brand
ALIGN CAREERS WEBSITE WITH BCG GLOBAL BRAND
Conclusion
CONCLUSION
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John Doe
John Doe
Co-founder at Statup
CO-FOUNDER AT STARTUP
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